At Aery Advisors, we are constantly looking for ways to give back to the Global Startup Ecosystem, especially founders and funders looking to innovate, to attract, retain and motivate talent, to market and advertise, and to expand internationally. As a result of listening to feedback from our customers and other…

A PRODUCT OF EVOLUTION People sometimes ask about the origins of Aery Advisors and the Venture Finance Academy. It’s a good question. These sorts of firms and programs rarely emerge spontaneously. They germinate, sprout and then grow. They’re the product of long processes, accrued knowledge and strata of experience. So here’s the story. Picture…

Part 4 of our Venture Finance Academy Case Study — How to Raise $1.35M for Your Tech Startup During a Pandemic Raising money is a lot like having a baby. You can’t really speed up the process without messing it up. In this part, you are going to learn: Why it usually takes at least 3–6 months, and sometimes up to 12 months or more to raise money. Why raising money…

The third Case Study part is all about going to Market with an offer that will attract the investors and the money you need. And notice that we said both Investors and money. Because in this part, you will see how SanityDesk’s initial offer limited it’s fundraising capabilities. Then you…

In the movie The Social Network about the birth of Facebook, one of the founders says that they have formed a Florida LLC. “Classic rookie mistake,” says another character who knows what they are talking about. What was the mistake? Welcome to the second part of the case study of…

A Venture Finance Academy Case Study — Part 1 Welcome to the first part of the case study of how SaaS startup SanityDesk raised US$1.35M of pre-seed funding and the sources it used to do this. It’s a classic story of doing the necessary strategic work before setting out to raise money. If you missed the introduction part about…

A Venture Finance Academy Case Study — Introduction A few weeks ago, in late November 2020, our founder Brad Furber travelled from his current WFH base in Basel, Switzerland to Kiev, Ukraine to produce a deep dive case study with Sam Cook. The case study dates back to Spring 2018, when Brad met Sam at a startup conference…

As an angel investor, advisor, tech executive, securities lawyer and an entrepreneur in my own right, I’ve been on many sides of the table when it comes to venture finance deals. …

It’s possible you’ve already attracted funding. Now, however, you are widening your search to some of the more sophisticated players within the venture finance ecosystem. …