How to prepare an investment offer to raise US$1.35M for Your Tech Startup: A Venture Finance Academy Case Study — Part 3

Aery Advisors
2 min readJan 4, 2021

The third Case Study part is all about going to Market with an offer that will attract the investors and the money you need. And notice that we said both Investors and money.

Because in this part, you will see how SanityDesk’s initial offer limited it’s fundraising capabilities. Then you will learn exactly how they fixed it.

You will learn how you could potentially be leaving a lot of money on the table. Or, like SanityDesk found out, you may be preventing yourself from raising the money you need to get to the next stage. Your offer for investors is a combination of a number of factors. But the main two things are economics and control.

When you take on investors, you are going to give up some measure of both economic upside and total control over your company. Are you ready to do this? Do you think an investment is worth what you give up?


If you like this article, please clap once. If you love it, please clap as many times as you like and share it with others you think might like or love it.
Thank you!



Aery Advisors

Our purpose is to help founders, funders and teams turn big ideas into reality. Innovation, education, venture finance + value building.